3 Emerging Digital Marketing Trends to Keep in Mind
Change comes fast in the world of digital marketing. It’s important for businesses and medical practices of all shapes and sizes to be aware of these changes and react accordingly. Ignoring shifts in the digital marketing landscape that includes search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC), sponsored ads, and more can be the difference between effectively reaching and engaging your audience and getting left behind by your competitors. To help keep you in the know, our marketing experts have provided details on some of the top digital marketing trends.
The World has Gone Mobile
Walk down any street in any city and you will likely see crowds of people mostly looking down at their phones. Mobile is here to stay, so it’s important to focus on your mobile marketing strategy. Search engine algorithms may punish websites that are not responsive and are not properly set up for mobile use. In addition to formatting your website and online marketing materials for mobile users, it can also pay major dividends to incorporate mobile elements into your overall marketing plan. For instance, a doctor’s office sending text message reminders to patients for upcoming appointments can be a good place to start.
Reviews are Critical
Online reputation management is hugely important. It’s also important not just to obtain positive reviews from your existing patients or customers, but to have enough reviews to prove your worthiness to prospective new ones. Search engines like Google look at your online reputation and prioritize businesses and practices with strong ratings when establishing their search engine rankings. We recommend establishing a system, like a specific web page that can direct patients or customers to pages where you can be reviewed, and being proactive about guiding them there.
The Importance of Evergreen Content
When it comes to driving all-important organic traffic to your website, it’s crucial to consistently churn out new high-quality content. However, it’s important to have some “evergreen” content as well. Evergreen content is website copy that is intended to remain useful years after it has been posted. For instance, well-written pages of FAQs, guides, and helpful tips can be invaluable.
When applied correctly, taking advantage of these trends can make a difference in the performance of your digital marketing effort. Keep in mind that the success of certain digital marketing strategies can depend on your specific goals and audience. So be flexible and keep tabs on what is and what is not working to determine the best long-term marketing plan for your company or practice. For more information or if you would like to discuss a professional digital marketing plan, contact McCauley Marketing Services today to schedule a complimentary marketing analysis. You can also follow us on Facebook and Twitter for additional marketing tips, news, and more. Stay tuned to our blog for more tips and trends in the weeks to come.