3 Tips for Successful Online Digital Ads
Coming up with the right online digital advertising campaign for your medical practice or business can be tough. It’s not enough for your ad to be appealing and memorable to your potential patients or customers. A successful digital advertisement must also be deemed satisfactory by the all-powerful and influential Google algorithm. Compliance with Google’s rules and regulations for online advertising is crucial for getting your digital advertising campaign off the ground.
Last year alone, Google says it removed more than 3.2 billion ads for violating its advertising policies. That’s nearly twice as many as the 1.7 billion ads that were taken down in 2016. We know that Google’s rules must be respected and taken seriously by anyone trying to get the most out of their digital advertising effort. So, to help keep you compliant and your ads performing to their maximum potential, the experts at McCauley Marketing Services are here to provide a few tips for how to create effective, Google-friendly digital ads.
Your Digital Ads Cannot be Misleading
Of the over 3 billion digital ads removed from Google in 2017, 66 million were described as “trick-to-click” ads. If your ad is deemed misleading by Google, they can shut it down. Even ads that are attempting to be humorous and not intentionally misleading can sometimes cause problems. To help avoid any headaches, the product or service your ad is offering must be made clear. For example, trying to disguise your digital ad seamlessly into a site’s page can also be considered misleading. We recommend making your ads clear and concise while trying to capture the attention of your audience.
Create a Clear Call-To-Action
Getting your audience to notice your ad is one step towards successful digital advertising. The next step is making the consumer act. You’ll need an effective call-to-action (CTA). Your CTA instructs the reader what the next step is and directs them from your online ad to your site. When coming up with a CTA, use language that is relevant to your brand, service or products, and completely clear to the user.
Use Designated Landing Pages
Once clicked, your ad should direct people to a page on your website that is related to your ad content in a meaningful way. This can be a page about a specific treatment or product that you offer, or a contact page to help potential patients schedule their appointments. This can help keep users on your site longer, offer them a better user experience, and ultimately improve your conversion rate.
When done correctly, digital advertising can be an extremely useful tool for your medical practice or business. However, ignoring Google’s preferred practices can hinder the impact and effectiveness of your ads and send you back to the drawing board. Following these recommendations should help, but if you’re still not sure how to get the most out of your online advertising, contact the professionals at McCauley Marketing Services. Our experts are Google AdWords certified and have years of experience creating digital advertising campaigns with proven results. And follow us on Facebook, Twitter, and Google+ for even more healthcare marketing tips and news.