4 Ways for Fantastic Web Copy

McCauley Marketing Services’ team of copywriters study the best ways of writing effective copy, tackling our clients’ business needs with persuasive words. From encouraging customers to come in for an eye exam to helping future patients understand breast reconstruction, we study the trade secrets to successfully marketing our web copy to get results for our clients. Read on for a few tips on how we do it.

1. Identify and speak to your ideal reader. Before even beginning writing web content, visualize your preferred writer and speak to them. Consider demographics such as age, gender, education, income, and background. This is not to say that your products will only service that specific person, but it should make whoever closely matches your chosen readers feel that your content is handwritten for them. Influence your customers and potential customers feel like they need you as much as you need them.
2. Take the focus off of yourself. While you probably don’t want this to be true, your customers can be far more interested in themselves than your services. Rather than rambling on about your features and specifications, tell your web visitors exactly what you can do for them. Can you make them less stressed, healthier, or happier with your services? Great! Tell them.
3. Think content first, then Google. Write for your readers before thinking about search engine optimization (SEO). While the skilled content creator will always have SEO in the back of their minds to bring to the forefront in the editing stages, it’s more important to think about creating great content first. Frequently using the same words your ideal reader uses increases your chances of being found in Google. Simple as that. Be authentic.
4. Make (single, double, triple) error-checking a priority. Don’t make your hard work appear less credible than it is—you deserve the best! Mistakes in web copy are easily findable and fixed by having your work edited multiple times by a few different people. Check it first yourself for consistency in subject matter, grammar, punctuation, capitalization, and correct linking before adding to your website.

At McCauley Marketing Services, we will thoroughly research your company’s respective service demographic, using our extensive network of print media resources and contacts to formulate web copy to maximize your company’s exposure and profitability. If you’re interested in engaging your audience with effective practices, contact us today and learn the latest in marketing trends and tools. Be sure to connect with us on Facebook, Twitter, and Google+.