5 Essentials for a Profitable Healthcare Practice Website

For any healthcare practice, your practice website should be the cornerstone of your marketing strategy. It’s the digital “home” where patients find out everything they want to know about your practice and ultimately decide if it’s the right fit for them. Does your website have everything it needs to turn visitors into lifelong patients?

Making a practice website effective and profitable is no easy feat, but it helps to start with a checklist of the key essentials. While there are many elements that should be included in a healthcare practice’s site, our experts at McCauley Marketing Services are highlighting the top five most critical pieces your site needs.

Detailed Provider Bios

Choosing a healthcare provider is an important decision for your patients, no matter what your specialty may be. Chances are that they’re looking through your site to help them make that decision, so you need to give them all the information they need. That starts with bios and/or CVs for all of your providers, detailing each provider’s medical background, education, specialties, and so on.

Prominent Contact Information

When a potential new patient is on your website, the ideal next step is for them to contact you to schedule an appointment. If you want them to do that, though, you need to make it as easy for them as possible. That means your contact information should be easy to find, no matter what page of your site the person is on.

For instance, include your phone number and address in the footer of your site so patients can just scroll down on any page. In some cases, you may be able to include your phone number in the header too so it is featured front and center. Remember, every click that a patient has to make to find your phone number is one more opportunity for them to get distracted or annoyed and decide against you.

Clear List and Description of Your Services

To you, the services you offer might be obvious. If you’re a dentist, for instance, you probably offer dental cleanings and exams, basic repairs like cavity fillings and crowns, and so on. But patients may want to know if you offer cosmetic treatments like teeth whitening or more in-depth procedures like dental implants. If they’re interested in these options and your healthcare practice website doesn’t make it clear that you offer them, they’ll choose another dentist whose site does specify them.

Your list of services will also help with your search engine optimization (SEO). If a patient wants teeth whitening, they may not necessarily search for dentists in their area. They may just search “professional teeth whitening near me.” If your site doesn’t have at least one page about teeth whitening, your site probably won’t show up and you’ll lose that opportunity for a new patient.

Informative Blog

Trust is a critical part of the relationship between a patient and their healthcare provider. One of many ways to build trust with new and existing patients is to give them the answers to the healthcare questions they’re asking online, and a blog on your site is ideal for this purpose. Posting informative blog articles about common healthcare topics will not only establish trust with patients who read them, but they’ll also attract more patients from the start because they have strong benefits for your search engine optimization.

Patient Testimonials

This is one key essential to allow you to build trust with potential new patients and to keep your reputation strong. In the same way that many people check out online reviews for products and services, they want to hear about other patients’ experiences with your practice before they choose you as their new healthcare provider. Strong reputation management is critical. Gathering and posting patient testimonials should be a continuous item on your to-do list.

Making Your Healthcare Practice Website Profitable

While this list of top essentials is a helpful place to start, building an effective healthcare practice website is far more involved. Our experts at McCauley Marketing Services specialize in marketing for healthcare practices and we’re here to help. Schedule a digital marketing meeting today to discuss your goals and begin the process. In the meantime, follow us on Facebook, Twitter, and Instagram for more marketing tips.