5 Quick Web Marketing Tips for Busy Businesses

We understand that as a business owner, you are often pulled in many different directions at once, and marketing is not always the number one priority. However, there are easy ways to ensure that your current advertising efforts are effective and aren’t lost in the frenzy.

1.  Use your social media profiles at least once a day. According to Facebook’s own statistics, the social network boasts 800 million users with at least 50% of those people logging on at least once a day. Twitter has over 50 million active users a day.

2. Start a blog. Not only does a blog cement your place as a valuable source of information regarding your type of business, but it also helps with search engine optimization (SEO). Don’t know where to begin? Try writing about local and national news events dealing with topics important to your business.

3. Make sure your website is accessible and easy to navigate. Take into consideration your target market. If you’re your clients are mostly seniors, cater your website to their needs. If your current site isn’t serving their needs, consider a website redesign.

4. Take advantage of a monthly newsletter. Keep your customers informed about upcoming events and specials whether you choose to mail newsletters directly to customers or send them via email. It’s also a great place to brag about any recent awards or accolades you’ve received.

5. Take pictures. McCauley Marketing Services is always encouraging our clients to take pictures. Whether they are before and after pictures, photos of clients using your services or product, or images of your staff at a company event, people like to connect via photographs.

Just be aware and careful of what you post on the internet and social media, because once something has been published on the web, you can never take it back. Be responsible with what you post. Check out our tips for safe social media posting here.

These short tips can help you stay focused as business begins to pick up in 2012. For more marketing tips, check out our frequently asked questions page. You can also follow us on Facebook and Twitter for the latest in marketing news.