5 Tips for Great Website Landing Page SEO and Copy

As a full-service medical marketing company, McCauley Marketing Services covers more bases than just creating a website. We want to create a website for our clients that visitors see, hear, and love. As a client, when you’re reviewing the websites created for you by your marketing company, be sure to look out for these key points that should be covered. As a marketer, here’s what we recommend you do to reach your clients’ goals and exceed their expectations.

1. Convince them they want more. Great copy isn’t just for entertainment: it can also help your search engine optimization (SEO). Your main goal when writing copy for your landing page should be to incite readers to take action, click around, and engage.
2. Use your best keywords…then use them again. Make a list of your most applicable keywords and put them into search engines to see what they bring up. If no relevant pages come up, revamp your keywords! Add any applicable suggestions from the search engine to your list as well. Then, when you write your web copy, use those keywords as often as possible without sacrificing eloquent writing that suits your brand’s voice.
3. Fine tune your URL. A landing page URL containing a keyword can be quite appealing to search engines. Your main keyword should be in your landing page’s URL if at all possible, but do not try to stuff in multiple keywords to avoid being blatantly obvious that you are trying to get clicks. Avoid looking spammy at all costs.
4. Put valuable keywords in your headline. We can’t stress the importance of utilizing essential keywords enough when copywriting. If you can make it work in your headline, do it! SEO robots handle the headline as an indication that your landing page is pertinent to the keyword found within it; therefore it will value your website more.
5. Be user-focused. The easier to read, understand, and navigate, the better. Your visitors are likely to quickly get frustrated and leave if they cannot figure out how to get to a certain section of your website, such as a contact page. Break up long sections of copy. Organize your navigation menus effectively. Think about what you personally would like to see and then try to relate it with your potential visitors or demographic.

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