Using Search Engine Tools for Your Business’ Advantage
Business owners and marketing professionals are constantly looking for ways to get their websites to show up on the first page on search engine result pages (SERPs). Utilizing search engine optimization (SEO) and search engine marketing (SEM) strategies, professionals can improve a website’s ranking in search engines like Bing, Google, Yahoo, etc. SEO is used to increase organic (unpaid) ranking on SERPs, while SEM incorporates SEO tactics as well as paid placement and content-driven inclusion. Since search engines are regularly changing their algorithms to try to provide the most relevant results, SEO and SEM strategies are constantly changing, so marketing professionals have to keep up with current approaches.
Along with frequently changing algorithms, search engines are constantly adding new features and tools to facilitate user ability. The McCauley Marketing Team understands the importance of using such tools to our company’s and clients’ advantage. For that reason, we like to share new information whether it’s about a Facebook fan page redesign or new software like HTML 5.
June has been a big month for Google so far. Releasing the new My Places feature, Google account holders are now able to view their favorite saved locations easier than before. According to Google, 97% of consumers go online to search for local businesses. That statistic, along with Google’s new My Places feature, adds to the importance of updating your business’ information and website on your Google Places listing. Google Places can help your local business listing show up on the first page, and an updated listing can allow other Google users to save your local business with My Places.
Google also recently released an online identity management tool called Me on the Web, which helps manage social media accounts. If you use social media to market small business like we do at McCauley Services, you probably already know how beneficial such tool can be. A large part of public relations, online reputation management is important and goes beyond the information you release about your company on the web. Me on the Web helps notify users when they are mentioned in a post, tagged in a photo, or referred to in a status update.
For more information on the marketing and advertising services we provide, visit our website. Be sure to also find us on Facebook and Twitter if you haven’t already.