Don’t Get Dumped by Your Customers: The Importance of Customer Relationship Management

Marketing professionals strive to foresee any possible issues before they become problems. Part of this process is learning to maintain relationships with customers, also referred to as internal marketing or customer relationship management (CRM). While gaining new customers is great, you can’t neglect customers that have been loyal along the way, you have to nurture them too.

The McCauley Services photo of the week this week is a comical depiction of what can only be assumed is the result of a falling out. With all the runny makeup and knocked over flowers, we imagine this girl is going through a pretty messy break up. While it may be possible to call and plead to get a boyfriend or girlfriend to come back to you, that’s not likely to work in the business world. It’s important to consider ways to keep your customers wanting to come back.

This week’s mission is to caption this photo by finishing the blonde’s sentence, “Oh if only I hadn’t…”

Our take: “Oh if only I hadn’t left Bryan that 25th voicemail maybe he’d pick up the phone.”