Search Engine Optimization (SEO)
Your healthcare business, like any other business, needs a steady stream of new patients discovering you in order to maintain a strong and stable patient base. How will those new patients find out about you? Some may be referred by current patients or other healthcare providers, but most will find you the same way people discover their other favorite businesses in their area: by searching online. Our healthcare marketing specialists at McCauley Marketing Services can help them find you by giving your site exceptional search engine optimization.
What Is Search Engine Optimization?
Search engine optimization, or SEO, is a collection of strategies that help Google and other search engines to understand what each page of your site is about. More importantly, SEO helps search engines to recognize the value of your content so that your site appears as one of the first results in relevant searches.
Why Is SEO Important?
The web is full of sites that are posting content about the same topics you are. That includes your top competitors. One of the best ways for you to bring in new patients is for them to find your site, whether they’re doing a direct search for healthcare providers in your area like “family physicians near me” or searching for a related topic like “what will my annual physical include.”
How Does SEO Work?
Search engines have evolved over the years to be highly complex, using countless criteria called ranking factors to map out the topic of every page (or every section) and determine how valuable it is for readers. These ranking factors include:
- The quality and authenticity of your content
- Your page’s user experience
- The performance and mobile-friendliness of your site
- The internal and external links on your page
- The number and quality of other sites linking to your page
- Keywords and key phrases within your content
- The structure and subheadings of your content
- The number of users coming to your page
- The amount of time users spend on your page and the actions they take on your page
- And so many more!
Proper SEO uses a variety of strategies to appeal to as many of those ranking factors as possible to help your pages show up on the first page of search results as often as possible for relevant searches.
How Can McCauley Marketing Services Help with My Search Engine Optimization?
Our team at McCauley Marketing Services is continuously on the cutting edge of SEO, keeping up with all of Google’s key algorithm updates to better optimize your site. Our SEO services can include a variety of strategies to improve your search engine rankings, such as:
- Writing your cornerstone content to appeal to audiences and search engines
- Writing and publishing blogs for continuously updated and search-optimized content
- Strategically placing links throughout your content
- Designing or redesigning your site’s user experience or UX to provide a positive experience
- Constructing your back-end metadata
- Making your site mobile-friendly and high-performing
- Researching strong keywords to focus on for your search rankings and implementing them throughout your site
- Evaluating your current SEO strong points and gaps and creating a customized strategy to close those gaps
- Continuously research changes to search engine algorithms and strategies improvements to your site to optimize for these algorithm updates
This list is merely a taste of our comprehensive SEO services. Our work for each client is fully customized to meet your needs, your budget, and your priorities. To discuss how we can help you enhance your search engine optimization and drive new business, call McCauley Marketing Services to schedule a meeting today.