3 Tips to Create SEO-Friendly Web Copy

In the world of healthcare marketing, it can be hard to stand out. Strong search engine optimization (SEO) can help tremendously towards this goal. Each day, millions of pieces of online marketing content are published on websites around the world. This can make search engines seem oversaturated and hard to penetrate. With so many medical practices and similar companies within the industry trying their best to rank highly on search engines like Google, it can be nearly impossible to make your pages get noticed. There are multiple things required in order to make SEO-friendly content. The first step is creating the type of high-quality, informative content that consumers are looking for. Our marketing experts have a few tips to help guide you in the right direction:

Remember: You’re Writing for Humans

We know it’s tempting to do everything you can to tailor your content to search algorithms when developing your SEO strategy. However, search engines are intelligent and will see through your keyword stuffing and other less organic tactics. When creating your content, remember that the purpose of your strategy should be to reach real people with real questions. After all, it’s real people who will be using your products or services and real people you will be depending on to click and read your content.

Diversify Your Content

There is more to being SEO-friendly than writing blog posts. Building a diverse set of varying pages can help broaden your reader base and expand the scope of your website. In addition to staples like product pages and blog posts, we recommend incorporating infographics, marketing videos, slideshows, glossaries, and more. Don’t be afraid to get creative.

Research Your Keywords & Phrases

A well-optimized website uses selected keywords and phrases to help connect search engine users to its content. That’s why it’s so important to do your research and select the right ones. We recommend testing out certain “long-tail keywords” (any phrase of 4 or more words). These longer searches typically have lower search volume than shorter, more common phrases. This means your pages are more likely to be found by people searching for these specific phrases.

Although these tips may be true today, remember both that search engine algorithms and consumer preferences change on a regular basis. By keeping these recommendations in mind, your web copy should be better positioned to reach your target audience and be recognized by search engines as high-quality. When incorporated properly, SEO can be an integral part of your overall healthcare marketing plan. For more information or to schedule a consultation with our marketing experts, please contact McCauley Marketing Services today. You can also connect with us on Facebook, Twitter, and Google+ for additional tips and recommendations.