Benefits of Hiring a Professional Writer for Marketing

No matter how complex or basic your marketing strategy is for your business or healthcare practice, written content will be a part of it. Writing plays a role in nearly every type of marketing you can do: search engine optimization, social media marketing, print or digital advertising, email marketing, and so on. For that reason, a professional marketing writer needs to be part of your strategy.

Our team at McCauley Marketing Services includes knowledgeable, experienced marketing writers who carefully craft the content in every campaign and ad we create for our clients. To help you understand the role they play, we’re highlighting the top benefits of having a professional marketing writer on your team.

Cultivating and Using Your Brand Voice

Branding is a vital part of marketing: it involves establishing an identity for your business so patients or customers feel a connection and familiarity with you.  A significant part of your brand is the voice in your marketing content. Whether you want to position your company as formal and corporate, compassionate and comforting, or fun and vibrant, for example, a marketing writer can write in a voice that brings your brand to life.

Targeting Specific Audiences

Part of every business’s marketing strategy is identifying a target audience: the groups of people who you most want to reach in your marketing. You may even be targeting different audiences with individual ads or content pieces. A marketing writer is skilled in targeting specific audiences by researching a particular demographic and writing in a way that appeals to specific types of people.

Writing with SEO in Mind

Search engine optimization or SEO should be a significant part of your marketing strategy because this is what pulls readers to your site, and in many cases, it’s the first step toward a new patient or customer. SEO involves a great deal! SEO for a writer encompasses incorporating specialized techniques into your writing, like using naturally placed keywords, internal links, subheadings, and so on. This writing then works with other key SEO elements within your site. A marketing writer is well-versed in copywriting in a way that provides strong SEO. They have to incorporate this writing while also attracting specific search engine algorithms, as well as getting your message across to the specific demographic you are targeting.

Bridging the Gap between Experts and Laypeople

As a business leader, you are an expert in your field. However, knowing the information you want to get across and being able to communicate it effectively are two different skills. A marketing writer is experienced in explaining complex information, like a medical procedure, and presenting it to someone who may not have the background knowledge to understand it.

Writing for Conversions

The ultimate goal of your marketing is always to bring in new customers or patients. While there are content pieces in your strategy that focus more on educating than selling, they all work together to guide the reader toward making choosing your business and ultimately making a purchase. Professional marketing writers know how to make your business appealing to readers without sounding “salesy” when it’s not appropriate.

Hiring a Marketing Team with All the Skills You Need

Strong marketing requires a variety of talents and proficiencies: researching, strategizing, writing, designing, analyzing, and so much more. The best way to get everything you need in your marketing strategy is to hire a full-service marketing agency like McCauley Marketing Services. To learn more, contact McCauley Marketing Services today. For more insights and tips, follow us on Facebook and Instagram.