For various reasons, some small business owners don’t have a social media presence. They may assume their target audience doesn’t use social media or they may not know how to approach it from a business standpoint. Whatever the reason may be, it’s important to note that social media is a powerful and effective way to […]
Over the past few years digital marketing has been steadily growing, however, in the last few months, the importance and popularity of digital marketing has boomed. As a result of the COVID-19 pandemic, people are spending more and more time online which has led to an increase in e-commerce sales and website traffic. Because there […]
Email marketing is one of the most effective ways to market your business directly to your clients. The cost of maintaining and sending an email newsletter is relatively low, especially compared to the high revenue potential that you can earn from it. Given this, it’s important to send emails that engage with your clients and […]
When potential customers are looking for a service or product, most use search engines like Google or Bing to help them find information. After typing in a specific word or phrase, people are met with hundreds of pages full of relevant results, however they tend to only select websites that pop up on the first […]
Take a moment to open your favorite social media app. You are overloaded with information from the first glance. When you are on social media trying to market your business, this presents a problem. How do you stand out from the crowd? The visual art you post can be the key to catching users’ attention […]