Marketing professionals are always attempting to draw new customers, but without using the proper tools to attract new customers, marketing efforts will be lost. When it comes to advertising, you have to know your target market well enough to know what they would appreciate and match your marketing strategy to their taste. I mean, you […]
Whether you’re a graphic designer, project manager, or copy writer, there’s probably been one time or another when you get bogged down and can relate to the man in this week’s photo. McCauley Marketing Services encourages you to not let your writer’s/designer’s block get the best of you like this guy has. In the marketing […]
Social media provides a cost-effective way to boost a business’ online presence, but how can your company’s online presence be boosted if no one actually sees your social media posts? Since McCauley Marketing offers social media services along with marketing elements like website design, advertising, and customer relationship management to name a few, we like […]
Marketing professionals strive to foresee any possible issues before they become problems. Part of this process is learning to maintain relationships with customers, also referred to as internal marketing or customer relationship management (CRM). While gaining new customers is great, you can’t neglect customers that have been loyal along the way, you have to nurture […]
In our last discussion about the differences between public relations and journalism, we covered how technology has made it seem like the two fields are a single entity. While it’s important for news organizations to keep their objectivity when copy writing, they do still rely on public relations consultants to obtain information about businesses and […]