The McCauley Marketing Team understands that sometimes good marketing ideas come at inconvenient times. You can go what seems like forever before you’re creatively inspired, and other times concepts come like a waterfall. It’s important to sort through those ideas and choose those that are most appropriate given the product, service, and audience you’re marketing. […]
Marketing is one of those jobs that everyone thinks they can do on their own, “It’s advertising! How hard can it be?” However, the research and careful consideration that goes into each element of your strategy when marketing your business can be a job in itself. Pair that with the other requirements of your business, […]
The latest release of data from developers at 89n, a web application design company, records a heavy decrease in Google+ traffic even though it recently opened to all users. While its inception was hyped and awaited by many, recent figures show that user participation has dropped by over 40% in the past two months. Google […]
Hidden camera advertising campaigns have been around for a while. You’ve probably seen them yourself. Product makers tell unsuspecting consumers that they’re getting one type of product (usually a fancy, costly piece of merchandise or service) while they really give them a less expensive product. These companies are out to prove that their reduced-cost brand […]
An important part of any project is making sure you have the right tools to get the job done. Whether your task is a print advertising campaign or a website redesign, it’s important to do the proper research on your target market and your brand. It’s even important to research competitors’ brands and marketing attempts, as well […]