An important part of any project is making sure you have the right tools to get the job done. Whether your task is a print advertising campaign or a website redesign, it’s important to do the proper research on your target market and your brand. It’s even important to research competitors’ brands and marketing attempts, as well […]
A recent contest run by the University of Iowa’s Tippie School of Management set out to prove that Social media knowledge is not only an important asset to businesses marketing strategies but also to incoming business students. The contest asked potential MBA students to submit a Tweet application of 140 characters or less explaining what […]
Regardless of the season, hot coffee is a constant necessity here at McCauley Marketing Services. Whether you drink it black or spring for one of the fancier espresso beverages from a specialty shop, you probably understand that no morning is complete without a strong cup of Joe. While coffee gets us started it the morning, […]
Everybody loves a puppy advertisement. As long as it’s cute, small and fuzzy, you’ve got an automatic attention grabber. When putting together marketing and advertising collateral, every element has to work together including a photo, copy writing, branding, logo, graphic design materials, etc. so as not to distract from your intended message. People always say […]
We’ve all heard of false advertising, and many of us have probably even been fooled by false advertisements. Marketing companies and advertisers alike have an obligation to report factual information without stretching the truth, no matter what industry you’re a part of. However, fields like medical marketing and healthcare advertising have more than an ethical […]