As detailed in our blog post The Lost Art of Conversation, nonverbal cues account for 93% of communication according to Albert Mehrabian, Ph.D. Taking it a step further, Mehrabian breaks down communication as 7% from spoken words, 38% from tone of voice, and 55% from visual cues such as facial expressions and posture. When it […]
If you haven’t already noticed through the integration of our new stock photo of the week blog section, the McCauley Marketing Team enjoys photography, especially those images that we find humorous. Beyond simply enjoying pictures, we use images to convey a large part of our advertising and marketing messages. Our graphic designer uses Photoshop® and […]
Advertising’s creatives will openly admit that “inspiration” is a precious resource. It’s what drives us to get excited about designing a new website, writing that perfect mission statement, and even cleverly responding to blog comments. As the term implies, this precious resource isn’t always in the greatest abundance. That’s why, for this week’s McCauley Marketing […]
Our Atlanta graphic designer stumbled across this graceful fellow this week and thought it too good not to share. The McCauley Marketing Services team agrees that this dancer looks as surprised to be photographed as we looked finding the photo. We’re hoping this hilarious image will leave you with a valuable marketing moral: leap at […]
Q. I’ve always used SEO and SEM interchangeably. What’s the difference? Search engine optimization (SEO) is actually a subcategory of search engine marketing (SEM), but SEO is not the same as SEM. SEM is a type of internet marketing that increases a websites visibility in search engine result pages (SERPs). One way to increase visibility […]