When searching for a photo of an “attractive” person for an advertisement, we came across this photo. Thoroughly contemplating the elements of the picture, we’re still struggling to understand a few things: Why is a grown woman on such a tiny rocking horse (in curlers at that)? Is the rolling pin supposed to serve as […]
Q.) Is spring still a good time to plan events for my business? Isn’t everyone typically on vacation? A.) Spring is optimal for event planning. While you should make note of the typical spring break vacation dates for schools around your business and avoid that time, the warm weather makes everyone want to get out […]
When looking for a photo of a “handsome, attractive male” (yes, we searched those exact words) for one of our ads, we found this photo. Who doesn’t visualize a man in a tuxedo thong with a bowtie and coat to match when searching for a handsome, attractive male? It’s clearly the boots and socks that […]
Advertising is not a cut and dry industry. Usually, the components of said industry can work together to create profitable campaigns for clients; however, with an ever-evolving, technologically dependent world, the purpose of these tools can get a little fuzzy. Case in point: the content deemed relevant for a press release. Traditionally, press releases were […]
Marketing is a complex field that melds the verbal (copy writing), the visual (graphic design and photography), and the psychological into messages that make you want to do or buy something (in so many words). We’ve written many a marketing blog posts on these individual elements, but sometimes the visual elements of advertising communicate a […]