In the world of social media marketing, two key terms seem to come up more often than any others: “reach” and “engagement.” But some who are new to the game might wonder, what exactly do these two fundamental concepts mean? More specifically, how do they relate? Which is more important? And how do I utilize […]
Depending on who you talk to, for a marketer, the ever-changing nature of social media is either an invigorating challenge or an all-out nightmare. Regardless of which side you’re on, the fact remains that platforms like Facebook, Twitter, and Instagram are constantly adding new features, and that staying on top of these updates is crucial […]
Thinking outside the box can be a great way for some businesses to get a leg up on their competition, but there are still some tried-and-true techniques that are essential in any marketing plan, and one of them is tracking your data – specifically, keeping tabs on the results of your campaigns. The only way […]
As a company who specializes in medical marketing, we at McCauley Marketing Services know how much patients can benefit from being informed about their health. But are ads for prescription drugs really informing patients, or are they hurting more than they’re helping? This debate has long been a point of conversation in the medical field, […]
Facebook updates are at it again and this time, they are entering the live video streaming arena. Video sharing has always been something Facebook users could share on their pages, but live streaming video is a brand new feature they’ve added to stay competitive to already popular platforms Periscope and Meerkat. Starting out as a […]