So, you’ve decided to hire a medical marketing firm to promote your practice. You’ve made a wise decision. Long gone are the days when word of mouth ruled. Now, almost everything is digital, which can seem overwhelming when trying to promote your brand. And further complicating matters, medical marketing requires a very different advertising approach […]
Google Analytics (GA4) is finally here! Designed to be the future of data analytics and measurement, GA4 streamlines the data collection and reporting process to offer business owners, and advertisers improved tracking of customer engagement with websites and apps. For the first time, marketers and business owners can track engagement with websites and apps in […]
What are the elements of a robust healthcare marketing plan? Is it an engaging newsletter sent out monthly? How about a website that tracks your audience and has a high conversion rate? It may be your fantastic blog posts or video that see increased engagement and reposts. All of these things and more can form […]
Marketing is not a one size fits all strategy. Every medical practice is as unique as its patient base, so your marketing strategy must also be unique. One of your top priorities, outside of providing excellent care, should be patient retention. Patient retention may seem simple, but the reality is that earning your patient’s loyalty […]
Every great marketing success starts with a solid strategy behind the scenes. At McCauley Marketing Services, developing a well-constructed and balanced marketing strategy is our starting point for each client, giving us a view of the big picture and a foundation for bringing that vision to life. While creating your marketing strategy, though, there are […]