We have all heard the saying: “there is no such thing as bad publicity,” and it would seem that, more and more, businesses and social media marketing campaigns are taking that saying to heart. Whether it’s an ad that makes light of a serious social issue or one that evokes negative racial, cultural, or gender […]
Just a casual glance at any Facebook feed is often enough to make one wonder whether the rules of grammar have become obsolete. In a world where a picture is worth a thousand words, but a Tweet can only be 140 characters, shortcuts in the form of abbreviations and hashtags have become more the rule […]
Thinking outside the box can be a great way for some businesses to get a leg up on their competition, but there are still some tried-and-true techniques that are essential in any marketing plan, and one of them is tracking your data – specifically, keeping tabs on the results of your campaigns. The only way […]
A successful marketing plan is all about diversity – you want to reach a variety of audiences and reach them from enough sources to become a trusted household name. The landscape of the marketing world has certainly changed over the past few decades, and today, social media is a vital part of any company’s well-rounded […]
As a company who specializes in medical marketing, we at McCauley Marketing Services know how much patients can benefit from being informed about their health. But are ads for prescription drugs really informing patients, or are they hurting more than they’re helping? This debate has long been a point of conversation in the medical field, […]