There’s nothing worse than making mistakes. Sure they happen, but when it comes to business, mistakes can be costly! In today’s day and age we are all connected instantly through mobile sharing apps (like social media) and quick access to the internet with the swipe of our thumbs. By now hopefully you’re aware of the […]
mar ˑ ket ˑ ing | noun | \ˈ mär-kǝ-tiŋ : the action or business of promoting and selling products or services, including market research and advertising. Remember the days when coupon mailers and word of mouth once ruled marketing and advertising efforts? It’s evident that a lot of change has occurred over the past […]
Businesses all over America, from the largest mega-chains to the most humble mom-and-pop stores, anxiously look forward each year to the frenzy of consumer purchasing that we all know as Black Friday. But according to Reuters, early data seems to indicate that Black Friday shopping numbers came up short for a lot of major stores […]
As the calendar winds down into the last few months of 2015, we find ourselves once again heading into that busy holiday season. With all the extra preparations and tasks on our to-do lists, it can be tempting to take your foot off the gas when it comes to your marketing efforts. But as much […]
It’s a question every marketer (including all of us at McCauley Marketing Services) gets asked at some point – “do blogs really matter?” While not all business-owners can recognize the value of a good blog on the surface, the answer is a resounding “yes!” Not only do the blogs get read more often than many […]