It’s very common for businesses to conflate public relations (PR) and marketing. After all, they both focus on relationship building. So, if public relations and marketing aren’t the same thing, what’s the difference? Simply put, public relations focuses on using communication to build trust and relationships with your surrounding community. Marketing emphasizes promoting your products […]
If there is one fact that holds true for every business today, it is that you never know how or where a potential customer will hear about your business. That’s why you need to manage your image in a positive way in as many venues as possible – and this includes the digital sphere. Managing […]
You may be familiar with the 80-20 rule: 80% of your revenue will come from 20% of your customers. This often holds true, and it means that if you aren’t making sure your existing customers are happy, 80% of your revenue could be at stake. For too many healthcare practices and other businesses, the only […]
Keeping your healthcare practice growing and thriving requires more than a strong marketing plan to get new patients in the door. It requires you to retain your existing patients too. After all, it took a lot of effort and resources to get each patient so why wouldn’t you do everything you can to enhance the […]
You may have heard our team at McCauley Marketing Services say that we’re a full-service marketing agency. We take this one step further than most other marketing companies do, though. Beyond helping you advertise your services and all the qualities that make you the bees’ knees compared to your competitors, we’re dedicated to helping your […]