Social media can be a great tool for building not only your brand but also a rapport with current and potential customers. It can allow you to maximize your visibility, keeping your brand fresh and foremost in your customers’ minds, by engaging them in direct, relevant dialogue. However, navigating the constantly shifting landscape of social […]
Here’s the scenario: you have an intern who is in charge of your companies’ social media pages. They have been there a few weeks and have gotten comfortable taking charge of your social media presence. But one day, the intern decides they want to try to be witty and shares a Facebook post with a […]
Ever heard the saying “some rules are made to be broken”? While this saying shouldn’t apply to everything (cough cough breaking the law), when it comes to being creative in marketing, some rules are meant to be bent so that you can be innovative. With social media however, this isn’t always the case. Due to […]
The evolution of tried and true advertising and marketing strategies can largely, in part thank social media. The vast world-wide web makes information readily available and also gives more customers an active voice, more than ever before. By now, most of us are familiar with the presence of social media platforms (i.e. Facebook, Twitter, Google+ […]
“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs Ever wonder how the greatest marketing and advertising pioneers such as Steve Jobs, David Ogilvy, and Seth Godin cultivated what we now know as the most successful and innovative business prototypes to exist today? Everyone […]