So you’ve carefully crafted your social media content, writing thoughtful and engaging posts meant to maximize engagement. You’ve scheduled your postings to coincide with the times you think you are most likely to catch your target audience on line. But now what? Establishing an effective social media campaign requires more than a “fire-and-forget” approach. The […]
No matter how much we may try to deny it, social media engagement has become a vital part of today’s most effective marketing strategies. Social media networks like Facebook, Twitter, Pinterest, Instagram, and others provide a cost effective way to connect directly with current and potential clients, allowing for virtually instant communication and feedback to […]
At McCauley Marketing Services, we’re not shy about pointing out how valuable social media can be for a business. But even many companies who post regularly forget about the “social” part—Facebook, Twitter, and similar sites aren’t just one-way communication. Interacting with your consumers as well as with other businesses is a great method of customer […]
It’s no secret that at McCauley Marketing Services, we see the value of social media marketing—it’s a low-cost way to reach large numbers of consumers at once and to build the type of relationship that leads them to your door. But for many businesses, a social media strategy only involves Facebook and Twitter. That’s a […]
In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream, the nearly 9,000 tweets per second referred to as “the firehose.” While this may seem like a rather innocuous and even inevitable pairing, this unprecedented level of access will potentially have far-reaching […]