When social media for businesses first came along, it was a breath of fresh air for marketing professionals. It seemed like the possibilities were endless and the connections vast! However, now that we’ve all been using it for a while you may notice it’s easy to get into the same old habits when it comes […]
A tool is only worth as much as the set of hands controlling it, and marketing tools are no different than power tools. Take social media as an example. You can create business profiles on various social media networks, but you can’t expect any return on investment unless you’re actually engaging clients and using the […]
Marketing professionals are always attempting to draw new customers, but without using the proper tools to attract new customers, marketing efforts will be lost. When it comes to advertising, you have to know your target market well enough to know what they would appreciate and match your marketing strategy to their taste. I mean, you […]
Whether you’re a graphic designer, project manager, or copy writer, there’s probably been one time or another when you get bogged down and can relate to the man in this week’s photo. McCauley Marketing Services encourages you to not let your writer’s/designer’s block get the best of you like this guy has. In the marketing […]
Marketing professionals strive to foresee any possible issues before they become problems. Part of this process is learning to maintain relationships with customers, also referred to as internal marketing or customer relationship management (CRM). While gaining new customers is great, you can’t neglect customers that have been loyal along the way, you have to nurture […]