Content Marketing Tips to be Thankful for This Fall

Fall is here. The change of season is the perfect opportunity to freshen up your marketing plan. This is especially true of your approach to content marketing where new campaigns can quickly be executed. This autumn can be a great time to try some new content marketing strategies. To help provide the creative spark you need to set these changes into motion, the marketing experts here at McCauley Marketing Services are here with some tips on how to maximize the impact of your content marketing effort this fall.

• Stay open-minded about content creation. Inspiration for your next blog post or piece of marketing content can come from anywhere. A discussion you recently had in a meeting, a news story you read, a recent brainstorm you had about an unrelated manner; these can all be sources of excellent content ideas if applied correctly.
• Don’t feel the need to be too fine when crafting your content. You want what you write to be well-written, but it doesn’t have to be literature. What’s most important when creating marketing content is that it is consistent with the voice/tone of your other marketing materials and that it is something your audience will find interesting, helpful, and useful.
• Don’t be afraid to re-purpose your best stuff. Odds are if a particular blog post was a big hit with your readers, it’s because they care about that specific topic. Great content can be efficiently re-purposed through different channels and for different purposes. For instance, use a popular old blog post as a basis for a new infographic.
• Get your patients or customers involved. Creating interactive marketing content like surveys or polls can help keep your readers invested and make them feel like they are more connected with your content. Additionally, using a past patient’s firsthand experience to create a testimonial blog (with their permission, of course) can be a nice way to shake up your regular blog format.
• Test your content when you can. Don’t just assume your current approach to content marketing is working. Looking at the available data can help you make sure that you’re not wasting your time with content that isn’t resonating with your audience.
• Remain flexible and be willing to alter your strategy if the situation calls for it. Things change fast in the world of content marketing and something that worked wonders for you last year may only provide diminishing returns now. Great content marketing strategy requires continual problem-solving and a willingness to learn and try new things.

Developing the best-possible marketing content for your brand isn’t rocket science, but it does take considerable time, effort, creativity, and patience. If you are interested in getting the most out of your content marketing, but aren’t sure how, we recommend calling on the professionals at McCauley Marketing Services to discuss a marketing plan for your business or medical practice. Our experts have years of experience of developing, implementing, and tracking marketing plans that help strengthen our client’s brands and help them reach new levels of success. For more information, contact McCauley Marketing Services today. You can follow us on Facebook and Twitter for additional marketing tips, updates, and more.