Details You’re Probably Missing in Your Marketing Videos

Did you know viewers watch over one billion hours of video on YouTube every day, according to YouTube’s reports? That doesn’t account for all the videos that are hosted on other sites. Every company wants to get a piece of the action for their marketing campaigns.

The problem is that not everyone with a smartphone is a video marketing professional. There are certain details that can make or break your videos’ success and their ability to bring in revenue, and many companies overlook those details. From our experts at McCauley Marketing Services, here are a few elements you need to make sure your videos include.

Distinct Branding

Every video you publish needs to have your branding in every frame. The best way to do this is to add a logo to your video during editing. Not only does this make your video look more professional and ensure that no one else can claim credit for your content. It also adds to your overall branding image. When viewers see your logo or hear your name in the future, they’ll remember you as that person or company who gave them such helpful tips in that video they watched.

Search Engine Optimization

Not everyone thinks about it this way, but YouTube uses a search engine. When a viewer searches for something like, “What does skin cancer look like?” YouTube’s search engine decides which videos to show first among the thousands of videos on that topic. In addition, YouTube videos can show up as prioritized results on Google’s search results.

For this reason, you need search engine optimization data for every video. You need to know which keywords to target, add appropriate tags, include your keywords in your title and description, and more. An SEO expert can set up your video to get the best possible results.

Spectacular Titles

If there is one lesson you take away from this blog, make sure it’s this: never give a video a vague title like “video #1.” Your title is crucial for a few reasons. First, it’s an essential part of your video’s SEO, so if it doesn’t describe the video’s content well, chances are that few viewers will see it. Your video is also one of the only pieces of information a viewer has to decide whether to click on your video or the thousands of others at their fingertips. You don’t want your title to sound like clickbait, like “You won’t believe what happens next!” Still, the title should be engaging and it should make it clear what information your video covers.

Truly Great Content

This sounds obvious, but it’s shocking how easily this can slip through your fingers. After all, you’re making these videos with the end goal of bringing in business, so it’s easy to get too focused on finding topics that will make your business sound great. Instead, create your videos with the goal of simply educating the public: the same strategy we use while writing blog articles for our clients. Think about the questions your patients or customers ask most often or think about the most talked-about subjects in your industry. These are the types of topics viewers will genuinely enjoy, which helps you because it boosts your reputation and spreads the word about your business.

A Call-to-Action

In an ideal world, everyone who watches your video will be interested in your services and will call you or visit your website to give you their business. While that won’t happen every time, you want to make it more likely by leading your viewers to take that next step. A simple way to do this is with a call-to-action at the end of each video. This can be a simple frame that encourages them to contact you and tells them how to do so.

Your marketing videos could be gateways to a stronger online presence, a better reputation, and a more profitable business. That will only happen if you’re paying attention to the details above and much more. To get started on the road to a thriving YouTube or Vimeo channel, call McCauley Marketing Services to set up a meeting and find out how we can help.