Digital Marketing Services

In today’s world, the internet is more than just a modern convenience. For most of us, it’s the primary resource we use to find any and all information – including the doctors and companies we’ll soon visit. For this reason, no business can afford to miss out on digital marketing. At McCauley Marketing Services, we’ve been working with digital marketing for nearly twenty years, keeping up with every step of advancing technology along the way. On top of offering our clients a wide range of digital marketing strategies, we also provide service consultations and training to help them and their staff use digital media more effectively. 

Digital marketing comes in many forms, and our experts can build a customized package for every client.

Website Design and Maintenance

Your website is your digital home, and the overall goal of digital advertising is to first bring people to your website so your site can guide them to call you. But in order to do this, you need a knockout of a website that functions well, provides the information people are looking for, portrays your brand, and guides people to action. Our team can build a website from the start, working closely with you to make sure it fits your vision, and create a consistent stream of high-quality content to continuously attract readers.

Search Engine Optimization

Search engine optimization, or SEO, is a set of strategies that are used to help your website show up higher on the list of results from a search engine (like Google or Bing) when a relevant term is searched. Each website needs to be optimized on an ongoing basis for the terms that relate to their business, and with a high-volume, competitive industry like healthcare in Atlanta, this is all the more crucial.

Search Engine Marketing

Search engine marketing, often called SEM or paid search, is a common form of digital marketing that involves buying strategic ads in search engines. For instance, when you do a Google search, the first three or four results are typically paid ads. These are pay-per-click ads (in which you pay each time a user clicks on your ad). However, unlike ad space you buy on a website, pay-per-click ads need to be assigned keywords and have specialized features in order to show up noticeably and to be effective. Our SEM team can develop an ad strategy specifically catered to your company so your ads appear in front of relevant users.

Email Marketing

Marketing emails have the potential for a very high return on investment because the cost is very minimal, but they need to be done right. Your emails need to make an impact, call readers to action, and avoid being incorrectly labeled as spam. Whether it’s a monthly e-newsletter, a special e-blast, or another type of mailing, our experienced staff can make the most of your email marketing.

Digital Advertising

Considering how much time we each spend online, it’s no wonder that online ads can be successful. Our design team and strategy experts can create eye-catching, on-brand designs for any business type and find the perfect placements to give you strong, consistent results.

Social Media Marketing

Social media should be an instrumental part of any company’s digital marketing strategy. While each social media site has its own prime demographics and its own pros and cons, the right ones will give you an opportunity to connect with your patients or customers on a more personable level. The key to social media marketing is consistently posting relevant, helpful material that is also on-brand and in sync with your overall strategy, and our social media professionals know how to do this at any budget level.

Video Marketing

Video has arisen as one of the most popular and engaging ways for people to get the information they want, and any big or small business can capitalize on it. Whether you’re demonstrating certain procedures or products, answering common patient questions, or just showing potential patients around your office, video marketing should be an ongoing part of your marketing plan.

Digital marketing allows you to reach a wide number of potential customers and make a good impression on them before their first phone call. If you’re ready to jumpstart your digital marketing, call McCauley Marketing Services to schedule a meeting and discuss your company’s needs.