Digital Marketing Tips to Love This Valentine’s Day

The season of love is upon us, and chances are that your marketing is full of hearts and bows already. As you work to promote your special offers, services, and upcoming events for Valentine’s Day and throughout the year, digital marketing is a vital part of your strategy. As a special gift for the upcoming holiday, try these tips for more successful digital marketing.

Pair Variety with Consistency

With digital marketing, you do not want to put all your eggs in the same basket. Instead of having a single website or platform where you post all your content, you need to diversify. Use several social media platforms, YouTube, event sites, local guides, and more to spread your message.

Along the way, however, your messages and your branding need to be consistent. When users see your content in multiple places, it should be obvious from the first glance that all the content comes from the same source. This allows all your digital marketing to not only work side-by-side but to build on each other.

Plan Your Pipeline

Think through the chain of events that you expect to happen when someone sees your marketing. Do you want their next step to be calling your office? Reaching out through your website? Subscribing to your newsletter or following you on social media?

Think about which of these steps is the best way to convert your readers into customers. With this in mind, include calls-to-action on all your digital marketing materials that guide users to that next step.

Brand Everything

When it comes to plagiarism, the web might as well be the wild west. There are always people out there who may steal your images, your writing, and other content and re-post it as your own. While you cannot guarantee that this will never happen, you can lower your risk by branding your content.

For instance, include your company’s name in your written content. Add a watermark of your logo to all the images you post, including stock photos you have purchased for your use.

Offer Real Value

The internet is a competitive place, and if all of your digital marketing content looks like one ad after another, readers will quickly get bored and ignore you. Instead of preaching the values of your services, much of your digital content should focus on educating your customers instead.

Focus on providing valuable information throughout about 80% of your content and limit your hard-selling ads to 20% of your content. You will be more likely to gain your readers’ trust in addition to getting free exposure when consumers share your interesting information with their friends.

Digital marketing is not as easy as posting a few quick pictures and ads online. It takes strategy, artistry, and expertise. While these tips can help you get started on the right track, you can take it a step further with the help of our team of professionals at McCauley Marketing Services.