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The Importance of Protecting Your Medical Practice from Online Threats
There is no getting around it – in 2025, life exists largely online. It is impossible to manage a healthcare practice without electronic systems. While computers and the internet have made life easier in many ways, they also expose us to dangers and malicious actors who abuse these systems for their financial gain. Attacks against […]
Back to Basics – Blending Digital Marketing With More Traditional Methods
For many companies and industries these days, “digital marketing” might as well just mean marketing in general due to how resources and budgets are allocated for this. We get it, these are the times we’re living in. However, focusing on digital marketing shouldn’t preclude your business from doing away with more traditional marketing methods entirely. […]
How to Leverage Public Relations in your Marketing Strategy
It’s very common for businesses to conflate public relations (PR) and marketing. After all, they both focus on relationship building. So, if public relations and marketing aren’t the same thing, what’s the difference? Simply put, public relations focuses on using communication to build trust and relationships with your surrounding community. Marketing emphasizes promoting your products […]