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Back to Basics – Blending Digital Marketing With More Traditional Methods
For many companies and industries these days, “digital marketing” might as well just mean marketing in general due to how resources and budgets are allocated for this. We get it, these are the times we’re living in. However, focusing on digital marketing shouldn’t preclude your business from doing away with more traditional marketing methods entirely. […]
How to Leverage Public Relations in your Marketing Strategy
It’s very common for businesses to conflate public relations (PR) and marketing. After all, they both focus on relationship building. So, if public relations and marketing aren’t the same thing, what’s the difference? Simply put, public relations focuses on using communication to build trust and relationships with your surrounding community. Marketing emphasizes promoting your products […]
Is Google Phasing Out of Third-Party Cookies?
If I say the word cookies to you, what is the first thing that comes to mind? I’m going to guess something delicious that you can bake in your kitchen. But how about 3rd party browser cookies? I’m sure you’ve heard of them. They are little text files that contain browsing data such as computer […]