Facebook Open Graph Feature Explored

At McCauley Marketing Services, we feel confident that you have heard of Facebook if you are not already an active user. Since its founding in 2004, Facebook has been leading the way in the social media sector and has more than a billion monthly active users as of December 2012. As we frequently mention in blogs and to our own clients, social media can help companies connect and engage with their audience and potential consumers.

Social media is always changing and as we begin to shift to mobile devices, companies such as Facebook are looking for more intuitive ways to connect you with things you’re interested in.  Earlier this year, Facebook introduced Open Graph Search with the purpose of connecting you to personalized pages useful for your interests. For instance, you may already have apps on your phone that are used through your Facebook log-in including music, fitness, and food apps. With the new Graph Search feature, you can search for custom content, such as who else enjoys the same band as you. While perusing through their interests, you may even find a new band. As the Open Graph progresses businesses will also be able to take advantage of these new search features, connecting their brand with others interested in that topic whether it be medical, retail, services, etc.

One concern about this new search feature is online privacy. Facebook has stated it only shares the content that you already make public to others. Although, this Graph Search has the potential to change the way we search online, it is still in early development.

At McCauley Advertising, we look forward to seeing how people will use the Graph Search feature. If you are interested in social media management for your business or any other service we offer, please contact our office. Connect with us on Facebook, Twitter, Google+ and Pinterest for the latest marketing news and information.