Fall Marketing Tips You Can Start Using Today
It may have taken a while for the weather to get the memo, but now that we have colorful leaves and a sweater-worthy breeze, we can finally embrace that fall is here. Now that the dust has settled from Halloween, everyone’s minds are on the next holiday on their calendar: Thanksgiving. If you want to make the most of the season this November, you can start using these marketing tips from McCauley Marketing Services right now.
Get Festive
As Thanksgiving looms, take this opportunity to get into the spirit of the holiday. Deck out your medical practice or your business with festive fall décor. You can even change your social media page banners and the main image on your website to show a fall motif. Take it to the next level by getting in on the modern Thanksgiving tradition of posting something you’re thankful for on your social media every day leading up to the holiday.
Getting in the fall spirit gives your business a personality and helps customers feel closer to you. People also tend to associate Thanksgiving with family and with a warm, cozy feeling. It certainly won’t hurt your image if people associate you with those joys.
Plan for School Breaks Accordingly
Like so many other holidays, Thanksgiving comes with a school break. Chances are that this will cause a big shift in your customers’ routines and schedules, and you can use that knowledge to your advantage.
Most schools in the area have a break for the entire week of Thanksgiving. Depending on who your customers are, they might be looking for family activities to do with their kids during that week. Consider throwing a family event on Monday, perhaps, to give those families a place to go before they’re too busy with Thanksgiving preparations.
Start Promoting Your Gift Cards Early
It might be Thanksgiving season now, but it will be the holiday shopping season before you know it. For many of your customers, that season has already arrived. Some of them have already begun to shop for gifts for their loved ones. Even those who aren’t shopping yet have started to gather ideas and make their lists.
For that reason, now is the time to start promoting your gift cards in your external and internal marketing. Display them prominently in your business and mention them to patients or customers when they visit. Launch marketing campaigns that specifically emphasize your gift cards and why they make great gifts. This is especially helpful if you are in a business that people don’t usually associate with gift cards, like a medical spa.
Get Involved in Fall Festivals
Metro Atlanta is known for our summer festivals. You can always find an event or two nearby on a summer weekend. Fortunately, those events don’t end when summer does. There are plenty of fall and holiday festivals happening throughout the area, and these are powerful opportunities for businesses.
Hosting a booth at these events gives you a chance to meet and greet with your local customers. They’ll begin to see you as a true neighbor and a part of their community. This fosters the trust that turns an acquaintance into a lifelong patient or customer.
Without a doubt, the last few months of the year are hectic as we jump from one holiday to another. Some companies watch their business dwindle during these months while others watch it thrive. These fall marketing tips can help you turn your autumn into a season of plenty this year. To put it in the hands of an expert instead, call McCauley Marketing Services today.