Keeping an Eye on your Digital Profile: Food Network Star Learns the Hard Way about Importance of Reputation Management

At McCauley Marketing Services, we often discuss with our clients the importance of keeping a watchful eye on their business’presence online. As more and more people use the Internet as their first source of information and research, your business’s digital reputation can affect how existing and potential customers view your brand.
Recently, Guy Fieri, a Food Network personality, opened up his new restaurant, Guy’s American Kitchen and Bar, in Times Squares but received some negative press when the New York Times published a harsh review. This past week, Guy received more negative coverage when an individual purchased the domain, guysamericankitchenandbar.com, to create a parody website.  At McCauley Advertising, we always advise our clients to obtain multiple domain names. Not only does this help avoid the situation Guy is dealing with, but it is also much more cost effective to purchase a potential domain name before another business grabs it first.

Specializing in reputation management, we work to effectively address negative situations for our clients.  With numerous user review sites including Yelp, Kudzu, and CitySearch, individuals can potentially leave negative reviews. Responding to these reviews as well as positive reviews is imperative in showing potential and existing customers that your online reputation and customer relationship management are top priorities for your business.

If you are interested in learning more about our reputation management services, please visit our website. Be sure to connect with us on Facebook, Twitter, LinkedIn  and Pinterest for the latest marketing news and tips.