Healthcare on Social Media: Setting Up the Basics

While some argue that healthcare doesn’t have a place on social media, we beg to differ. If you desire a branded practice with a distinct online voice that represents your true persona as a business, social media is great place to start and encourage a conversation with current and future patients. Though beginning your social media pages can be a bit daunting, McCauley Marketing Services is here to walk you through. Below, find four basic points to touch on when setting up your social media pages and creating a social media marketing strategy with our team.

Target market: Who is it?

• Pinpointing your target audience so that you can tailor your content specifically to them can strengthen, streamline, and focus your efforts.  Ask yourself questions about your current patient base as well as the ideal patients you want to see more of.  Samples: What types of procedures are they most interested in? What is their age range? Where do they live?  What websites or social media pages do they currently like?

Goals: What do you want to achieve, and how long are you giving it?

• When you made the decision to jump on the social media train, you had a purpose outside of just existing among competition. Are you selling a product that you’d like to increase the potential amount of buyers for? Do you aim to direct more traffic to your website or blogs? A great thing about social media is that it is very quantifiable, so you are able to see what content works best with concrete numbers to back it up. While creating your goals, establish timelines along the way to ensure you’re getting the results you desire and on the same page as your marketing team.

Budget: How much do you realistically want to put into your social media?

• It may be free to set up an account on most social media platforms, but paid advertising is an increasingly popular and often effective way to reach a wider audience. How much do you want to put towards advertising? We recommend trial periods of putting a certain amount of dollars into advertising per month and adjusting your budget until you reach a number that balances your financial ability and marketing goals.

Peers: Who do you admire?

• Observe what other businesses like yours are doing online. Which social media platforms do they use and what kind of content do people seem to engage with? What tactics of theirs would you like to emulate, and what would you rather stay away from?

When you meet with us, McCauley Marketing Services, we will cover far more than just the basics of setting up accounts and are happy to help you understand the social media process in an easily comprehendible way. If you’re interested in starting the journey to effectively marketing your healthcare business with us on social media and beyond, contact us today.  Be sure to connect with us, McCauley Marketing Services, on Facebook, Twitter, and Google+.