How to Increase Your Digital Marketing Presence
Over the past few years digital marketing has been steadily growing, however, in the last few months, the importance and popularity of digital marketing has boomed. As a result of the COVID-19 pandemic, people are spending more and more time online which has led to an increase in e-commerce sales and website traffic. Because there is so much competition in the digital world, simply having a website and social media account isn’t enough to stand out. To help, the experts at McCauley Marketing Services have put together a few suggestions for ways to optimize your digital marketing strategies.
Website Optimization
Your company’s website is typically the first impression potential customers have of your business, so it’s important to ensure your page is informative, easy to find, pleasing to the eye, cohesive with your brand and simple to navigate. Making sure your website has relevant content that is optimized is essential to boosting your traffic. Creating content customers are interested in will increase the amount of time they spend on your website and help inform them about your company.
Another important way to boost traffic is to utilize proper SEO techniques on your website to increase your search engine ranking. You can optimize your existing pages and also help maintain your website’s relevance by starting a blog which incorporates correct SEO tactics. Having a blog will allow you to post fresh, relevant content frequently which will help your website rank higher in search engines results.
Social Media Optimization
Social media is another great tool to reach and interact with reoccurring and potential customers. Instead of only having one social media account, try to branch out and create accounts on multiple platforms. This will allow your business to reach a wider audience and expand your online presence. Additionally, each platform has unique features you can utilize such as live streaming or stories, among other tactics, to help you reach your target audience.
While growing your social media presence, you should try to focus your efforts on being active and consistent. Make sure you are posting regularly, linking, using relevant hashtags, interacting with your audience, following influencers in your industry and more. Additionally, try to follow proper guidelines while posting and keep up with each platforms’ changing algorithms. This will make your business appear more professional and personable and can lead to more interaction from your followers.
Email Marketing Optimization
Email marketing has remained one of the best ways to directly reach your existing and potential customers. Having a newsletter that your company consistently sends out can help keep clients informed about your business. Some of the most important things to include in your newsletter are an engaging subject line, calls to action and relevant content. Additionally, adding current clients or including a sign up form on your website can help grow your contact list.
By utilizing these suggestions, your business will be on track to increase their digital presence in a meaningful way. To learn more about our digital marketing services, contact McCauley Marketing Services today. Also, make sure to give us a follow on Facebook, Twitter and Instagram for more advertising and marketing insights.