How to Make the Most of Your Testimonial Videos

Especially in the healthcare community, patients need to establish trust with a medical professional or facility before they place their health in that professional’s hands. In fact, establishing trust is one of the unique challenges we take on every day in healthcare marketing. One of the best ways for patients to feel comfortable with a medical office is to hear from other patients about their positive experiences.

You can’t exactly post your patients’ contact information online for prospective patients to use. What you can do is to film video testimonials in which your willing patients talk about their experiences with you. Then what? How do you use these testimonial videos to spread the word about your business. Our experts at McCauley Marketing Services know how to put our clients’ testimonial videos to good use. Although there are many, the infographic below shows a few of your most effective options.

As helpful as all of these ideas are, remember that it isn’t just about marking off checkboxes. There are detailed strategies you need to use when you carry out the plan above. It isn’t as simple as making videos and posting them, though. You need to add your brand to these videos and make sure they’re uniquely yours while also posting them in ways that benefit your search engine optimization. That is why our clients choose our team at McCauley Marketing Services to use the most advanced knowledge and in-depth techniques to give you a strong return on your testimonial videos and everything else in your marketing strategy. To get started today, schedule a meeting with McCauley Marketing Services.