How to Write a Business Blog People Will Want to Read

A blog can be infinitely beneficial to your business’s webpage – offering richer content, allowing for more up-to-date information, increasing customer loyalty, and giving a chance for your customers to get to know the real you. However, your blog will only be beneficial if you do it the right way. Below are some general tips on how to produce a worthwhile business blog:

• Personal, yet professional. The beauty of a blog is that you have a more informal platform to communicate with your clients. Thus, it is important that your customers get to know the real you. Don’t be afraid to let your personality shine through. If you have a dry sense of humor, you can write that way. If you had a funny experience happen to you on a recent job, share it. Just make sure that you stay professional too. You want to make sure that everything you write about is relevant to your business and avoid slang or any sensitive, personal information.

• Keep it Concise.  Just like with all other types of internet writing, you want to keep the information relatively short. Make sure you break up your content with headings and subheadings (these will help with search engine optimization too) and keep your paragraphs brief so that it is easy read on a computer screen.

• Link & Sync! Blogs should be interactive so make sure you provide informative links to other places in your site. You also want to make sure that your blog is sync’d with your other social media efforts (Facebook, Twitter, MySpace etc). You will want to have an RSS feed wherever possible and direct your social media followers to your blog.

• Edit everything. While a blog is more informal than other parts of the website, you should never skimp on the thoughtful copy writing or editing. Professionalism does not equal typos and grammar mistakes, no matter what the platform.

• Be Objective! Save your soapbox for your personal blog! You don’t want to turn off any potential customers with an opinion or stance that they do not agree with.  It is okay to talk about controversial industry topics (in fact, people may judge you if you avoid them), but you must keep it unbiased.

• Focus on you too! It goes without saying that your blog would be pretty boring if you detailed the services you offer over and over again. But with each entry, try to tie the topic back to your business’ mission and remind people what you do best!

• Avoid being salesy. No one wants to read a sales pitch. So when you are describing your services or specials, make sure to do so in an informative, not pushy, manner.

• Upkeep your blog. You want to blog at least once a week in order to get a solid following. You will lose readers if you post too infrequently. But always remember that quality is better than quantity. Do not post just for the sake of posting.  It is better to have less frequent, quality blogs than an entry that no one is interested in.

• Spice it up! You want to add variety to your blogs – that means incorporating videos, personal anecdotes, industry news, business specials, and photos. People will get bored reading about your new specials every week. Vary the content so that there is something for everyone!

If you’d like to learn more about the marketing efforts, including professional blog management, McCauley Marketing Services performs visit our website or subscribe to our blog.