Making the Most of the Back-to-School Season

It feels like summer just arrived and it’s already on its way out…at least, it is as far as schools are concerned. Despite the hot days we still have ahead, all the back-to-school sales have begun and many kids are already back in the classroom. No matter what your business is, you can capitalize on the season with these tips from our pros at McCauley Marketing Services.

Put Yourself in Your Target Audience’s Shoes

Think about your target audience and what they’ll be doing during the last weeks of the summer and first weeks of the school year. For example, let’s say you’re a medical spa that caters primarily to middle-aged women. Chances are that many of them are getting their kids ready for the new school year, and when the school year begins, they’ll have more time available during the day. When you have some ideas of what your audience’s current schedule is, it’s easy to figure out how to appeal to them.

Plan Events Well in Advance

Speaking of events, we’re doubling down on one of our most important tips: plan your events early. We always recommend that our clients schedule their marketing events at least a month in advance. This gives us time to prepare their event flyers and other marketing materials and get the word out far enough in advance for customers to work it into their schedules.

This is even more crucial during a busy time of the year like the back-to-school season. Your customers have a lot on their minds, and they probably aren’t in the mindset to plan anything for themselves because they’re so focused on their kids. This means your customers will need to see your marketing more times than usual before they take notice and decide whether they can attend.

Emphasize Discounts

The beginning of the school year is expensive. Parents spend hundreds on their kids’ school supplies, school clothes, books, and more. If you’re marketing to college students, the same goes for any time they’re about to change semesters because it means a new round of books to buy.

In your marketing strategy around this time of the year, discounts should be the key benefit you emphasize. Show customers that you empathize with their extra expenses and that you want to lend a hand.

Celebrating Back-to-School with Sales

Just about every business can turn the back-to-school season into a profitable time. At least some percentage of your target demographic is changing their routine, their priorities, and their schedule at this time of the year, and you can be the one who helps them through it. The tips above will give you a head start.

To truly make the most of the season, call our team at McCauley Marketing Services for help.