Mobile Advertising Tips

If it isn’t obvious by the ever-present glow of Smartphone and tablet screens just about everywhere you go now-a-days, mobile media is here to stay in a big way.  With so much of our waking hours spent hovering over these devices, advertisers and marketers are investing in new ways to stay in front of potential and repeat customers wherever they and their smart device(s) travel.  The web developers at McCauley Advertising offer these tips for Atlanta mobile advertising help:

Know Your Audience- The beauty of mobile ads is the level of customization possible with sophisticated search engine algorithms.  Users can search exactly what they need and where they need it to unearth a bevy of convenient businesses. To effectively conduct a mobile advertising campaign, however, advertisers must understand who their audience is and where they will be searching.  Geo-location tagging is also a major component of mobile advertising and thorough knowledge of your target audience’s location will serve you well.

Keep it simple- It’s most important to keep mobile ads concise and their branding clear.  This is not the best place to attempt to impart your company’s entire mission or every service, but instead to display what you can offer specific consumers right now.  Keeping the user experience top-of-mind when designing mobile advertisements, making sure ads don’t take too long to load or direct consumers to error pages, will make those viewers more likely to turn into customers.

Focus on the big picture- It’s not just about clicks and impressions with mobile ads and AdWords.  You also have to be enticing consumers to do something with the information you’re presenting.  This is where landing pages promoting the exact services you’re pitching come in handy.  Perhaps even a link to your online shopping cart or touch to call contact opportunities can also help.

Track your responses- The nature of SEM and mobile advertising is ever changing.  What produces killer ROI today will most likely differ from what’s successful in a few months.  Track your mobile campaigns’ progress through marketing analytics or detailed customers surveys to find out what is and isn’t working.

The web developers, graphic designers, and content marketers at McCauley Services weave these factors together when producing successful digital advertising campaigns for their clients.  To learn more about pay-per-click advertising and mobile advertising services through McCauley Advertising, visit our website or contact our office.  You can also connect with us on Facebook, Twitter, and Google+ for the latest mobile advertising news and information.