Monitoring the top Online Marketing Trends to Come in 2017
In the world of online marketing, change comes fast. Word spreads rapidly. What may have seemed like the breakthrough to give your company or medical practice a leg up on your competition last year could very well be an industry standard by now. Staying on top of the most current, up-and-coming online marketing trends is crucial for staying ahead of the curve and effectively reaching and engaging your audience and making your campaigns as successful as possible. To help keep you current to what may be the next big thing in online marketing, we have provided some of the top online marketing trends to keep an eye on in 2017.
Live Video Streaming Will Continue to be Everywhere
Live video content on social media and other directories has been trending upwards in recent years, but 2017 could be the year when it reaches its full marketing potential. If you have opened up a Facebook feed in the past year, you have probably noticed a large number of live streaming videos. Video content allows your followers to peak into a world (or event) that was previously inaccessible. Thanks to the abundance of video-ready mobile devices and increased Internet speeds, live video posting seems to be here to stay, or at least until the search engines adjust their algorithms. Though video content may not appeal to everyone, so know you audience pick your spots wisely.
Paid Ads Proving their Worth
Simply creating good ads on Google or Bing or quality posts on social media may not be enough to capture the attention of your targeted audience. Even if your page has a large follower base, it’s common for even the best posts to get buried in the avalanche of social media postings. The solution to this dilemma could be utilizing paid advertising on social media platforms. Using paid ads can be a great way to spread a certain post or event to your audience, as well as focus in on a more specific group of targets based on demographic information. Even on a reasonable budget, paid advertising on social media can be very beneficial.
Content is Becoming More Immersive
Interacting with audience is always recommended, but now it may become more important than ever. Your potential customers now have access to immersive, interactive content in many forms. As we already established, live streaming video (including virtual reality (VR) experiences) are becoming more common all the time. But your content doesn’t need to be in video form to provide an immersive experience. Any way you can allow your audience to feel like they are truly engaging with your content, whether it be interacting with a streaming video, participating in some kind of live chat, answering customer questions or simply providing a call to action can be extremely helpful for your brand.
Hopefully taking advantage of these trends will make a difference in the quality and success of your online marketing this year. Though remember, digital marketing is not a one-size-fits-all scenario. Tailor your strategy to your brand and remember to monitor the data to keep tabs on what is and what is not working. For more information or if you would like to discuss creating the right marketing plan for your business needs, contact McCauley Marketing Services today. You can also follow us on Facebook, Twitter, and Google+ for more marketing tips and updates.