The Power of Social Media and Email Marketing

As internet technology continues to advance, the engines used for getting your voice heard increases. Whether you’re promoting your business or just simply venting in 140 characters or less, social media has become an avenue for entrepreneurial expressionism. Previously companies have been able to get the word out just by clicking “tweet” or “post”, but according to Entrepreneur’s article titled “Survey: Email Is 40 Times More Effective than Facebook and Twitter,” there is an argument that email continues to be the most effective way of marketing.

Here at McCauley Marketing Services we believe in the power of utilizing both social media and email marketing.  Using social media marketing, we can provide efficient and quick information while maintaining strong communication with our clients via outlets such as Facebook, Twitter, and blogging. The benefits of adding email marketing to your campaign, in combination with social media, is that you can expand your message without the confines of character limits.  This doesn’t mean that you should send a novel-length email; being concise is still crucial in retaining your audience and minimizing your unopen rate.  With both social media and emailing regards, it is important for businesses to act as reputable sources for their followers and create an effective campaign that will connect with the appropriate demographic so that the right people will relate to your brand.

When it comes to email marketing, our team provides a proficient strategy that targets audiences through a variety of techniques, specifically with the use of newsletters or e-blasts. Our purpose is to inform and we do so by maintaining relationships and regularly interacting with our customers. Though you want to avoid having your emails end up in a recipient’s trash or spam, it is important to analyze your business and meet your clients’ needs in order to help expand the outreach of your brand.

Visit our social media or email marketing pages on our website for advertising and marketing tips, techniques and more Be sure to connect with us on Facebook, Twitter, Google + , LinkedIn, and Pinterest.