Quick Facts about Public Relations

At McCauley Marketing Services, we’re no stranger to the question, “what exactly do you do?” One common misconception, for instance, is the perception that marketing and public relations (or PR) are the same. While our skilled and experienced professionals coordinate and carry out both marketing and public relations campaigns for a number of our healthcare-focused clients, these two fields actually have two distinct goals: marketing focuses on sales-driven efforts, while PR focuses on improving a company’s image. These two types of communication work well in conjunction with each other, but to help you understand how distinctly different they are, we’ve compiled some quick facts to explain public relations at a glance.

In order for marketing and PR to be as successful as they can be, a business needs to utilize both, even with a conservative budget. After all, if you have a poor reputation, customers may avoid your business regardless of how powerful your marketing is. But before jumping in, be sure you’re working with professionals who are qualified and experienced in both fields, like our team at McCauley Marketing Services. To discuss what we can do for your company, schedule a meeting with us. Or, for more marketing and PR tips and other helpful information, follow McCauley Marketing Services on Facebook, Twitter, and Google+.