Quick Social Media Marketing Tips for Your Busy Audience

The influx of screens, social media platforms, apps, and websites can leave our attention fragmented from day-to-day, or rather second-to-second. In fact, the average adult attention span has digressed in recent years to somewhere between 8 and 12 seconds. It is still yet to be seen whether or not COVID-19 social distancing efforts are having a positive or negative impact on our attention spans as we now navigate the challenge of staying home with our children and families—acting as caregivers, breadwinners, and teachers all at once.

So how is it possible as a small business owner to get your digital message across to your audience both poignantly and articulately? We are here to show you how you can use concise language, short videos, and simple graphics to help grasp your audience more quickly and effectively on social media.

Concise Language

Keep your message brief. It’s okay to aim for the occasional long-form message. However, on average, your social media posts should stay brief. Quick tip: Have an objective third party read your post and time them. If it takes them longer than 20 seconds to understand the general idea of the post, you should revise it for clarity.

Use lists and titles. Lists with bullets, titles, fonts, and bolding will help keep your reader visually engage when perusing your message.

Incorporate click here for more. Long stretches of copy are becoming a thing of the past on social media. Including links to websites and articles will allow your audience the convenience of learning more about your product or service without bombarding them with a clunky message on their newsfeed.

Videos

The TikTok effect. It’s no secret that videos are taking digital marketing by storm. One of the more recent demonstrations of effective attention-grabbing video marketing is the rising social platform TikTok. While you may want to dismiss the platform because it’s relatively new and may not be the right fit for your business, you might want to pay attention to what they are doing with short form videos. TikTok has popularized pithy videos with trendy influencers making comedic content, dance videos, and more. The incorporation of short videos into your social content in the form of live streams or stories one minute in length or less can help diversify your social content to reach a broader audience.

Simple Graphics

Be consistent. When branding, keep colors, schemes, and fonts consistent. This will allow your followers to immediately recognize your message as part of your cohesive brand.

Streamline your flyers. Focus on making your flyers for specials and discounts as approachable as possible. This can be done by reducing the amount of text on your flyers and using a catchy headline or image.

We hope you have found this blog to be helpful in reaching your audience quickly and effectively. Feel free to contact McCauley Marketing Services at (770) 447-1114 for a strategy consultation! For more social media and digital marketing tips for your small business, you can follow us on Facebook and Twitter.