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How to Leverage Public Relations in your Marketing Strategy
It’s very common for businesses to conflate public relations (PR) and marketing. After all, they both focus on relationship building. So, if public relations and marketing aren’t the same thing, what’s the difference? Simply put, public relations focuses on using communication to build trust and relationships with your surrounding community. Marketing emphasizes promoting your products […]
Is Google Phasing Out of Third-Party Cookies?
If I say the word cookies to you, what is the first thing that comes to mind? I’m going to guess something delicious that you can bake in your kitchen. But how about 3rd party browser cookies? I’m sure you’ve heard of them. They are little text files that contain browsing data such as computer […]
Is the Google Algorithm Punishing Websites That Use AI For Content?
You may have heard the phrase Artificial Intelligence (AI) in the news and on social media, and this year especially, AI has taken off. At least once a day you can find articles pertaining to how AI is impacting the arts, advancing medicine, propelling the automotive industry – the list goes on. Regardless of your […]