Saving Your Small Business from COVID-19

As a small business, McCauley Marketing Services knows firsthand how difficult navigating COVID-19 can be. We have compiled a few marketing tips to help you navigate the economic struggle caused by COVID-19. Do not forget that we now offer affordable small business marketing packages that are perfect for small businesses in need of website, social media, SEO maintenance, and more! We designed these packages to be approachable for even the smallest business’s budget. Continue reading to learn about what you need to be doing to save your small business from COVID-19.

Focus on your online presence

Social media platforms such as Facebook, Twitter, and Instagram are experiencing record traffic due to social distancing and stay at home measures. Now is the time to make sure your business can be found online. If you do not have a business website, any social media accounts, or your business’s information cannot be found in online directories, take the time to start building your online presence. Your small business should be accessible to the average person from the comfort of their home. Once you have an online presence, you can leverage that presence through SEO practices, content promotion, ads, and various other ways. If your small business does not have a website or social presence, now is the time to start.

Market with caution

Tone deaf—the scary term that has been thrown around to businesses blindly marketing during this pandemic. To avoid this label, your small business should show empathy and compassion to those affected, always remembering that the health and safety of your customers is more important than your product or business. Perhaps, you could have a page or section on your website dedicated to addressing your customer or patient concerns regarding COVID-19. Although you may feel pressured to make sales during this time, it may be more important to maintain your customer base and brand image. You can still sell your services, but it may be better to take a less pushy or desperate approach. Perhaps begin thinking of charities and other creative ways to which you can donate portions of your profits during COVID-19. You will feel good about yourself and you will also create buzz-worthy media material that may benefit your small business or brand.

Get creative

Do some deep thinking. Now is the time to find and fill the potholes on your small business’s road to success.

Here are some questions that you can ask yourself:

• Is my message reaching my audience?
• Do I need to look for a new audience?
• How can I continue to offer my products and services during COVID-19?
• How can I market in a sympathetic way?
• How can I help my affected employees and customers during this time?

As small business owners, we are adaptive and entrepreneurial. COVID-19 will not be the end for many of our small businesses and if we look at it in a resourceful way, we have the opportunity to use this struggle to teach us and fortify our business for a brighter future. If you would like discuss your small business struggles and successes with us, feel free to contact us at (770) 447-1114.