Search Engine Marketing (SEM)

Digital marketing for your healthcare business

Search engines are the core of all web traffic today, with people turning to web searches for any and all questions they have. In fact, according to HubSpot, Google processes an estimated 5.6 billion searches per day. Search engine marketing, or SEM, is an essential part of your marketing strategy to allow you to capture that valuable traffic.

Our Atlanta-based marketing specialists have helped healthcare practices, medical supply companies, and businesses in a variety of industries to grow their revenue through effective search engine marketing. Our customized search engine marketing strategies involve several key elements, including search engine ads, search engine optimization, press release optimization, search engine data tracking and analysis, and more.

Search Engine Ads

Sponsored pay-per-click advertising is one of the most efficient and lucrative ways to attract more traffic to your site. Google Ads and similar ads on other search engines prioritize your listing and give you a leg up on competitors. Our SEM specialists customize your ads to target the specific consumers you want so you aren’t only increasing your web traffic but your revenue as well.

Search Engine Optimization

Search engine optimization, or SEO, is a complex combination of strategies that make your web content, Google Maps listing, and more further visible on search engines. Our team pulls these strategies together to produce high-ranking content and improve the overall search rankings for your site.

Press Release Optimization

Press releases are designed to share exciting and appealing news about your business, but they’re also excellent opportunities to expand your brand awareness and your public image. Our public relations and search engine marketing specialists optimize your press release for strong search engine placement to make the most of your investment.

Search Engine Data Tracking and Analysis

Search engine marketing, like any other marketing technique, requires ongoing data tracking and data analysis to ensure your success. Our SEM specialists consistently monitor your performance, compare it to your profits and in-office metrics, and make recommendations and customizations to make your search engine marketing more profitable.

Your Search Engine Marketing Specialists in Atlanta

To take your search engine marketing to the next level for your healthcare business, call McCauley Marketing Services today to schedule a meeting with our strategists. We can work with you to identify the top objectives for your business in addition to creating and executing a well-planned strategy to achieve those goals.