SEO Myths and Truths: Part 1

Just like you wanted to be voted most popular or best dressed in high school, everyone wants their business to be on the first page of search engine results (SERPs).  The fact of the matter is, that just isn’t always possible, but that’s not a bad thing.  Each well run business has its strengths, so it’s about honing in on those existing positives and identifying and acting on those areas that need improvement.

As a full-service marketing company in Atlanta, we often hear client after client ask us if we can promise to get them on the first page of Google.  Yes, with a thoughtful marketing strategy and diligent SEM, this is possible for some key terms; however, any company who makes you absolute guarantee about first page placement may be utilizing black hat SEO techniques.  To help dispel some of the other common SEO myths, the web developers at McCauley Marketing Services have devised a list of frequent SEO myths and the truths related to them:

MYTH:  We don’t need to bother with SEO, our customers come from existing relationships.

FACT:  No matter what your industry is, you should have at least an SEO foundation on your website.  Even if your customer base comes predominantly from word-of-mouth or continued patronage, there are always going to be parties trying to learn more about you online.  You need to present information that will portray you in a positive, relevant light online when your customers are comparing you to your industry competitors.

MYTH:  SEO is a one-time deal.

FACT:  All top tier search engines are businesses seeking to provide the most updated and applicable content to searchers as possible. Therefore, they have to constantly update the search engine algorithms they use to sift through the ever-changing information on each subject available on the web.  Yes, having a site with quality website copy and engaging user experience design is a great start, but the way in which it’s presented needs to be maintained so that it is still deemed valuable by the search engines and their changing rules.

MYTHS:  Keywords are all that matter for SEO.

FACT:  This statement is like saying the Miss America contestants who provide a good interview response will automatically win the crown.  Comprehensive keywords are part of the recipe for SEO; however, you must also consider factors like content accessibility, relevance, website design, interlinking, and others that contribute to the quality of your website.

For more information on SEO best practices and the SEM services available at McCauley Marketing Services, visit our website.  You can also join the conversation by connecting with us on Facebook, Twitter, and Google +.