Website Design, Re-Design & Maintenance Services
Website design has two core components: how it looks and what it does for your business. For a website to be effective, it needs to be attractive enough to pull in the readers and look professional, but it also needs to give readers the information they want and guide them toward taking the next step: contacting you. On top of all this, your site should match your brand and your personality, and it should be easy to navigate. And finally, it needs to be search engine-friendly (through knowledgeable and precise search engine optimization) so your audience can find it. Read on to learn how our marketing experts can apply these important functions to customize websites for businesses of all sizes.
Website Design and Redesign
Your website is the first impression many people will have of your business, whether it’s a medical practice, a medical supply company, a senior living facility, or another type of healthcare company. Your site needs to speak to your audience, and our specialized healthcare web design team can make it happen.
Whether you want to start your first website or you’re ready to redesign an earlier site, we’re here to help. Our developers are skilled experts in user experience and navigation as well as graphic design, so your site will look attractive, professional, and welcoming. At the same time, we’ll design your site to hold all the accurate information readers are looking for, like healthcare tips, information about the procedures and services you offer, and your medical background. As part of your website design, our content creation team also has the skills and experience necessary to write the complex medical content you want in a way that is readable and helpful to the average consumer, all while maintaining HIPAA privacy regulations.
Responsive Website Design
With the massive emphasis on the mobile web today, it’s more important than ever for your site to be responsive. A responsive web design is one that adjusts to each size of screen, making it user-friendly on any device from a smartphone to a tablet to a desktop computer. Did you know your site won’t show up as high on the list of Google’s search results if it’s not responsive, no matter what device the reader is using? That’s why we’re here – it’s our job to keep up with Google’s constantly changing algorithms so you don’t have to.
In addition to the growth in technology, many users are changing the types of browsers they use. With options including Google Chrome, Safari, and Mozilla Firefox, our designs remain consistent to fit audiences’ consumption habits.
To adapt to the technology growth, our web designers, developers and search engine optimization (SEO) experts incorporate responsive web design to accommodate your current website’s content and appearance. We can make your site responsive as part of an overall website re-design, or we can simply take your existing design and make it responsive.
Website Maintenance
Technology gives us the ability to connect with patients and do things we couldn’t have done twenty years ago, but the reality is that it needs to be updated to remain effective. We have a web development team on hand to promptly address any issues that may arise with your website. On top of handling technical issues when they arise, we can consistently update any plug-ins, links, forms, and more throughout your site to limit the number of issues in the first place.
Beyond the technical maintenance, the content of a website needs to be maintained regularly as well. This is a key part of SEO – search engines assume that more recently updated sites are more relevant, so they rank them higher in the search results. Our SEO and content creation professionals work together to keep your website freshly updated with content that is accurate, personalized, and helpful for readers and also beneficial for your SEO.
Getting Readers To Your Website
Once you have a beautiful, responsive, well-functioning website, we can help your target audience find it as well.
Search engines use the search engine optimized (SEO) information on your website, which is embedded in tools like meta tags, written content, and many others, to help users find the most applicable results for their search topics. For businesses, it’s important to have good placement on search engine results pages (or SERPs) so that potential customers can easily find and visit your business’s webpage.
Social networks like Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google+, as well as blog articles, are useful tools to incorporate into your website in order to add new content to optimize through SEO. Utilizing our knowledge, search engine marketing and social media strategy, McCauley Marketing Services works to optimize your website to attract new visitors and maintain existing clientele.
Contact McCauley Marketing Services for more information about our Atlanta website design, responsive website design, and website maintenance services.