There are certain well-known principles in marketing which, though they can seem a bit like a broken record, are generally accepted as true, and one of the most popular of these is, “know your customers.” Great advice – but no one ever seems to explain how to do this. Until now, that is. Here are […]
At McCauley Marketing Services, we’re not shy about pointing out how valuable social media can be for a business. But even many companies who post regularly forget about the “social” part—Facebook, Twitter, and similar sites aren’t just one-way communication. Interacting with your consumers as well as with other businesses is a great method of customer […]
Anyone involved in marketing or business development (and especially our team at McCauley Marketing Services) knows the meaning of Francois de La Rouchefoucauld’s famous quote, “The only thing constant in life is change.” Consumers are constantly going through changes in their lives and, as a result, in their buying habits and in the way that […]
Volunteering is a great way to positively impact others, promoting convergence of the public and a more unified community to surround yourself with. Often, unpaid volunteers are the unseen hands that work to keep communities together. At McCauley Marketing Services, we advocate for community as an option for expanding your network while positively outreaching, making […]
Imagine: it’s 4 o’ clock in the afternoon and you receive an urgent request from one of your clients who is in need of a print advertisement. The kicker is that the ad deadline is tomorrow and you have less than 24 hours. In the fast-paced world of marketing, having last-minute deadlines is something that […]