One of the most important aspects of writing for marketing and public relations is tailoring your work to the right audience. In most cases, your audience is potential customers (although sometimes you might be primarily targeting a specific demographic or group of them). A press release, on the other hand, is created for the purpose […]
We’ve spent much of the holiday season talking about how companies can make good use of this time of the year, whether they’re in the healthcare industry or the construction industry. Of course we recognize the importance of staying committed to your business’ success (after all, that is our area of expertise), but today we […]
Budgeting is one of those words which strikes boredom into the hearts of many. But at McCauley Marketing Services, we view the yearly budget as a puzzle or a brainteaser—an opportunity to find a combination of cost-effective yet successful strategies that work for each of our diverse clients. Creating a true marketing budget goes beyond […]
One of the most universal truths in marketing is, “don’t put all your eggs in one basket.” In order to reach a large number of potential customers (or patients, in the case of our many healthcare marketing clients) and to reach them consistently enough that they know who you are, you need to utilize several […]
It’s that time of year again! No, we’re not talking about gingerbread cookies and shopping marathons—we’re talking about planning your marketing strategy for next year. At McCauley Marketing Services, we believe you can never overstate the power of planning. In order to decide where to focus your budget and effort for the next year, it’s […]